Computacenter Distribution (CCD) is hoping for a greater slice of the SME pie by bumping up more than 200 VAR credit lines by an average of 20 per cent.
Speaking to CRN, Jon Bunyard, commercial director at CCD, said the distributor had recently completed a credit insurance renewal process with Euler Hermes, which had given it the green light to add the extra credit.
“We already have a high share of the corporate reseller space, but the SME space is growing, so we examined which VARs could benefit from more credit,” he said.
“A lot of this has come from confidence about business going forward and we believe it will create stickiness for our resellers.”
Letters confirming the news are being sent to successful VARs this week, he added.
Eddie Pacey, director of credit at rival distributor Bell Microproducts, which also recently increased credit lines by £10m (CRN, 4 September), said: “Distributors have recognised that the SME sector has been much maligned in recent times, and it is now getting the right focus.”
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