The move comes after
which also owns VAR
acquired JAM IP for £2.56m in December 2006. It values the contact centre market
at £1bn and is eager to build its presence to secure a foothold.
Affiniti will transfer all of its contact centre capabilities into Jam IP as part of the move.
Suzette Bouzane-Meadows, head of contact centres at Affiniti said: “It is all about focus. By pooling our services we can make the most of our skills in the sector.”
Nick Grossman, corporate business development director at KCom rival 2e2, said: “JAM IP is a good tool for certain solutions, but this will not change its fortunes dramatically.”
Bouzane-Meadows added that Affiniti’s former sales and development director, Gary Butler, will head up JAM IP.
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