According to Huntingdon-based DisplayLite, the hire is a direct result of rising demand over the last few months.
Simon Perry, marketing manager at DisplayLite, said Read had about 15 years' experience in similar companies, with a specialism in interactive touchscreens and digital signage.
“The role is vital for us to meet an upturn in sales and also for us to source opportunities in other areas where digital signage technology is emerging,” Perry said.
Joe Macri says the vendor saw 20 per cent of its UK growth come from its Cloud Solution Provider programme last year
Pure set for further acquisitions, with a focus on the south-east
Reports claim BlackBerry is in talks over a $1.5bn deal