Audio Visual Machines (AVM) has launched an arm to offer strategic advisory services worldwide and boost the integrator’s ability to match business needs with video comms solutions.
The division, dubbed AVM Vision, will focus on business process reengineering, RoI analysis, use and adoption programmes, and training, and is headed by one-time Nomura venture capitalist John Masters.
Masters said many businesses can really benefit from the latest visual communications systems but need to be educated. A strategic advisory division can devote itself to this task, increasing both AVM’s sales and alignment with customer requirements over time.
“I believe that video may in fact change the way we live more than the internet has done. Yet for many businessmen, video is still the expensive box that sits on the end of the table,” he said.
“AVM Vision is about helping businesspeople, other leaders, and managers to contemplate what video can offer their organisations.”
Masters was hired from telecollaboration vendor Magor, where he was EMEA managing director and investigated the way next-generation visual communications systems can improve business processes.
Video can and does provide concrete benefits in ways that businesspeople often do not realise or understand until it is shown to them or explained, Masters added.
At Nomura, Masters managed the investment and merchant bank’s portfolio of communications-related investments in North America, Israel and Europe.
Edward Cook, chief executive at AVM, said Masters had been helping businesss benefit through the best use of technology for over a decade.
"He has considerable experience of helping companies to maximise efficiency and productivity," Cook said.
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