Lenovo has made its channel partner organisation part of the vendor's transactional business operation.
According to a statement released by the vendor, the new structure will boost efficiencies, further simplify its channel approach, and encourage consistency in its channel offering across all markets.
Lenovo's vice president of transactional business David McQuarrie will now oversee the channel business as well as serving the VSB/SMB and consumer categories. He has appointed Robert Pasquier as executive director of the channel partner organisation.
"This new structure will bring more end-to-end ownership and focus, and will better support the aspiration plans and drive growth in SMB and consumer [categories]," Lenovo claimed.
"Furthermore, given its end-to-end nature, it will enable a more dynamic business management system that can respond rapidly to local business needs."
Vincent Fauquenot, vice president of the channel partner organisation at Lenovo, will be moved to a new role yet to be announced.
Lenovo last restructured its partner organisation in October 2009, and believes the move contributed to a 36 per cent rise in sales through the channel for the first three quarters of 2010.
"Channel teams will continue to focus on their primary goals: serving enterprise, SMB/VSB, and consumer segments, and being fully committed to the channel. Lenovo's Western Europe organisation will reflect the same consistent structure successfully adopted in North America, Japan, Australia and New Zealand."
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