System building and integration giant Bull has brought in former ComputerLand and Sungard exec Andrew Carr to overhaul its UK sales efforts.
He joins the French-headquartered firm as UK and Ireland sales and marketing director. The company said it wants to transform its go-to-market strategy and marketing activities and Bull UK and Ireland chief executive Dick Fens claimed Carr is the man for the job.
"Andrew has extensive experience and expertise in outsourcing and managed services," he said. "He has a proven track record of acting as an agent for positive organisational change and in particular, of transforming the marketing function into a value-add, fully integrated into the business."
Carr was executive sales director of VAR ComputerLand when it was sold to firm Capita in 2008. He subsequently took on a role heading up the IT services firm's outsourcing sales, before joining Sungard Public Sector.
"I am looking forward to the challenge of defining and executing a new go-to-market plan for [Bull], ensuring that we meet our sales and marketing targets and deliver optimum value for the company through our ongoing sales and marketing activities," said Carr.
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