Westcoast has partnered with SanDisk to help the vendor expand its B2B reach for its range of USB flash drives and new solid state drives (SSD).
The distributor claimed the deal will help it strengthen its position in the storage market.
Alex Tatham, sales and marketing director at Westcoast, said: "We are very pleased to be working with SanDisk and look forward to a long and mutually beneficial partnership.
"This relationship is an extension of our strategy to provide resellers and their customers with more choice. In return, Westcoast offers SanDisk proven expertise in helping partners to extend their reach into new market segments within the B2B sector."
Mark Pini, marketing manager at SanDisk, added: "Our partnership with Westcoast reinforces our objective to expand our product reach in the UK and Ireland using the channel. The complete range of SanDisk products will now be available to a wider market through the established network of Westcoast resellers and this decision is a significant development in SanDisk’s channel presence.”
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