Audio specialist Maxell has signed two distribution partners to attract a new audience to the iconic brand.
Gem Distribution and Peak Development have been brought on board to raise the vendor's profile to a new generation of user.
The two firms will work with a range of Maxell products, including bluetooth speakers, headphones and vibrant earphones.
Holli Ng, European marketing manager at Maxell, said: "We are delighted to be working with both Peak and Gem on some truly innovative products. We look forward to Maxell becoming a well-recognised audio brand to a new generation of fans."
Anthony Haworth, commercial director at Gem Distribution, said: “Maxell has a broad portfolio of products in a growing market, so naturally we are thrilled with the opportunity to represent the brand as they develop and grow their presence in the UK.”
Nigel Furmston from Peak Development added: “We are excited to be working with Maxell on a great line-up of products which complement our existing portfolio. It’s an exciting time for the brand as it makes its return to the audio market and we are delighted to be a part of it."
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