Analyst Synergy Research has declared "the world will be dominated by cloud", as it published figures showing accelerating growth for the fluffy form of IT.
According to the analyst, revenues from cloud infrastructure services passed the $6bn mark in Q3, with annualised growth standing at 50 per cent for the second consecutive quarter.
Amazon Web Services (AWS) - which generated $2.1bn sales for Amazon in the e-tailer's latest quarter - remains the market's 800-pound gorilla with a share in excess of 30 per cent, Synergy said.
The market is finally growing at a rate that reflects the surging popularity of cloud, Synergy chief analyst John Dinsdale.
"In early 2014 market growth was somewhat stymied by overly aggressive price competition and more recently there have been some headwinds caused by the strengthening dollar, but we are now seeing a truer picture of the underlying growth in cloud usage," he said.
AWS, Microsoft, IBM and Google account for well over half the market, which Synergy says was worth more than $21bn over the last four quarters.
The world will soon be "dominated by cloud", Dinsdale added.
"It might be tempting to think of cloud technologies as now being relatively mature, but the truth is that this is a market which is still in its very early stages of development," he said. "As the leading cloud operators continue to launch an impressive array of new services we will continue to see a huge swing away from traditional IT practices to a world that will be dominated by the cloud."
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