Omni-channel is omni-flannel, survey claims

Doug Woodburn
clock • 2 min read

Some consumers view the 'omni-channel' models used by retailers, mobile operators and other businesses as a delaying tactic, survey finds

So-called omni-channel approaches promising to give consumers more choice are instead leaving them bewildered, with some suspecting they are being used as a delaying mechanism, according to a new s...

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