Integra urges members to indulge themselves

Reseller buying group launches reward scheme to help members grow business

Presents all round: Members can exchange points for gifts which can be given to employees or customers

VAR group Integra Office Solutions has unveiled an incentive programme for its UK members.

Called the Indulge Yourself scheme, members are rewarded for growing their spend with key Integra suppliers. The scheme is being run in partnership with IFG UK.

Brands signed up to the scheme include Avery, BIC, Durable, Elba, Fellowes, Hamelin, Nescafe and Tetley.

The scheme works by awarding members with points for growth and these points can be redeemed for a number of gifts ranging from wine to HD TVs. Members can give the gifts as incentives to staff or customers.

Simon Binns, managing director of IFG UK, said: “We are delighted to be joining forces with Integra to reward members. Incentives provide a genuine benefit to both the supplier and the dealer, and we look forward to achieving some great results.”

Neil Basham, purchasing director at Integra, said: “Integra has investigated loyalty programmes before and never really found what we have been looking for – something simple, easy to administer and offering real, tangible rewards for members. The Indulge Yourself programme ticks the boxes.”