Samsung signs up for displays

Vendor focuses on digital signage as it aims to widen its reseller network and offer more channel support

David Smith: Most exciting development is the Matrix ID, a 'Lego brick' design for screens

Samsung has unveiled a range of 35 audiovisual (AV) products, and has announced a channel recruitment and training push and a move to triple its internal channel support team.

The display products, aimed at the digital signage market, were showcased earlier this month in London. The products featured LCDs that ranged in size from 32in to 82in, and touchscreens for businesses looking to offer customers interactive research.

“These might be great for a car showroom where clients might want to work out which configuration of a car they want to buy,” explained David Smith, Samsung’s business development manager.

The biggest cause of excitement, according to Smith, was the Matrix ID, a ‘Lego brick’ design for display screens, enabling them to be aggregated into a series of shapes, such as a flat video wall, a triangle or a cube.

Samsung claimed the technology is easier to sell and install, so the vendor’s latest reseller programme is aimed at widening the breadth of resellers, while increasing the numbers of support staff.

Analyst Bob Tarzey, service director at Quocirca, said it makes sense for resellers to get involved in digital signage, as there is a clear business case for using advertisement space more dynamically.