Sam Mudd
Managing director, Phoenix Software
Recession-fuelled technology tip: Optimisation services
In the danger zone: Project work
What technology solution or service are you betting on to help customers in the event of a recession later this year?
We believe customers will still require solutions that help them do more with less, so optimisation services and helping them deploy technology they already have the entitlement to use will be key and add value to our customers. Cyber security will remain an important topic irrespective of the financial situation.
Conversely, are there any technology areas where you are anticipating a spending crunch?
As we've seen during the pandemic and in previous recessions, technology investments can help organisations adapt to change and financial pressures. It's hard to predict the specific areas of technology that may experience a crunch as each organisation will have different priorities depending on where they are, so we may see projects pushed out, not necessarily going away forever. We are still seeing high levels of technology investment across the board as organisations cannot afford to stay still.
How do you feel an economic downturn will play out for the UK IT channel more broadly?
I am always a cautious optimist and believe that any economic downturn will have an inevitable bounce back
I am always a cautious optimist and believe that any economic downturn will have an inevitable bounce back. Maybe six months or less…we are a resilient country and IT is necessary component of how we will deal with any challenges. We have been here on numerous occasions and technology is the solution to most problems or at least has a role to play. Its simply a case of working out what type of technology will have the most profound impact on your customers business issues, or resource / skills constraints.
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