Neil Murphy

Managing director, Bytes Software Services

What achievement are you most proud of?

I have achieved many amazing things that are out of reach to most people, but I think my modesty is what I am most proud of.

What has been the biggest change in the channel since you started working in it?

When I first started, IT hadn't actually been invented yet. That was a major shock.

What three things could you not live without?

1. The letter R (that's really, really, really important). 2. My air guitar (although I do keep losing it). 3. My blunt pencil (although I rarely see the point of it).

What has been your most embarrassing moment so far?

Making brilliant strategic and tactical decisions while maintaining moral and general excellence in the workplace.

What do your family think you do all day?

Answering some of the questions in the wrong order.

Who is your ultimate celeb crush?

100 per cent Taylor Swift. Simple.

What is your guilty pleasure?

Filling out questionnaires accurately, seriously and to the best of my ability.

What would be your first act if you were made Prime Minister?

Probably a mini fist pump.

Has 2015 been a good, bad or ugly year?

It has been a good year because it has neither been bad nor ugly.

If you didn't work in the IT channel, what would you do?

A world-renowned thermo-molecular physicist. Everything else just looks a bit hard.

What major issues will the channel face in 2016?

When the Cyberdime Systems T-101 comes back from the future and makes all those tired old Dell servers become self aware and they attack and destroy the HP Proliants - not even Symantec's Advanced Threat Detection will stop that - with or without deal reg.