Sales and Marketing Awards
The 2021 Sales and Marketing Awards have launched TODAY!
It is with great pleasure that we can announce that the CRN 2021 Sales and Marketing Awards are now open for entry
SMA 2021 - Full list of categories
Have a look at all the categories available to enter in this year's Sales and Marketing Awards
SMA 2021 - Top Tips for entering
Please do have a read of these tips - they really are there to make the entry process a lot easier!
SMA 2021 - Reseller Criteria
Everything a reseller needs to know about entering the 2021 Sales and Marketing Awards
SMA 2021 - Vendor Criteria
All you need to know for entering the Vendor categories of the CRN 2021 Sales and Marketing Awards
SMA 2021 - Distributor Criteria
Everything distributors need to know on crafting a winning entry for the 2021 Sales and Marketing Awards
SMA 2021 - General Criteria
All you need to know for entering the General categories in 2021
SMA 2021 - Entry terms and conditions
Explaining all the legal bits and pieces
Sales and Marketing Awards 2020 - Winners!
Below is a list of all our winners and Judges' Commended winners that we have announced over the last three days.
Exclusive Networks: Our teams achieved fantastic results despite lockdown
As part of a sponsored video series leading to the CRN Sales and Marketing Awards, Exclusive Networks' UK&I marketing director Rachel Jay and UK sales director Adam Williamson share their experiences, tips for success, and explain how their teams have...
CRN SMAs 2020 - Killer Questions
In this bumper SMA video article with the event's sponsors, we ask a selection of our judges, finalists and sponsors to answer four key questions, sharing their experiences of lockdown and how they and their companies have evolved, coped with the many...
NetApp EMEA chief: "Our partners are facing unprecedented challenges"
In this sponsored Q&A, part of the run up to the CRN Sales and Marketing Awards; NetApp's vice president, EMEA Partner Organisation Kristian Kerr (pictured), shares his thoughts on how the channel has coped during the global pandemic and how the vendor...
"Our communication tripled as a result of Covid": Exertis boss
In this latest sponsored video, part of the countdown to the Sales and Marketing Awards, we speak to Exertis UK&I's managing director Paul Bryan, about lockdown, team work, and the vital role of the channel during the crisis. Plus much more.
Purechannels CEO: The worst thing you can do is go off the radar and stop connecting with your customers
In this sponsored Q&A with Glenn Robertson, CEO of Purechannels, we talk about the importance of communication, how the channel has excelled during lockdown, and how sales and marketing roles might look on the other side
Exertis UK&I boss: Listening to customers is the key to staying relevant
In this sponsored Q&A linked to the 2020 Sales and Marketing Awards (SMAs), Exertis' UK and Ireland managing director Paul Bryan (pictured) talks about his pride in his team, why entering awards matters, and how he thinks the channel will evolve as we...
The virtual SMAs are one week away!
We explain how it will all work this year as we continue to celebrate channel sales and marketing success
Sales & Marketing Awards go virtual: View the shortlist here and see how it works
For this year ONLY, the SMAs will be celebrated in living rooms and offices around the country rather than as a face-to-face event. We explain how it will work below
Sales and Marketing Awards 2020 deadline is TODAY
Please submit your entries for the SMAs by 5pm on Friday 17 April
SMA deadline extended until 17 April
In these unprecedented times, we feel the decision is right to give people a few more days to get their entries submitted
Building the best SMA entry - how to score points with the judges
Because we are asked the same questions each year, we thought it would be good to hear from the judges on what they are looking for in an entry and what will score extra points. They also share what makes them turn off and mark down as well
SPONSORED: Q&A with HP's Neil Sawyer
The vendor's commercial channel director UK and Ireland explains what making the shortlist means to HP, and how important it is to recognise the hard work done by sales and marketing teams throughout the year
CRN Sales and Marketing Awards shortlist revealed
Congratulations to all the firms that have made the cut this year
SMA entry deadline is TODAY!
Just a few hours left to get your entry in and be in with a chance of lifting an award
Which beast of the IT channel sales jungle are you? Take our test to find out
Answer these six questions to determine whether you are a snake, lion, monkey or elephant when it comes to your sales and marketing philosophy