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      CRN Sales & Marketing Awards 2021

      The CRN Sales & Marketing Awards recognise and reward the achievements of those individuals and teams that are responsible for making the UK IT channel truly great.

      • Date: 08 Jul 2021
      View all events
  • Whitepapers
    • LATEST WHITEPAPERS
      What are the opportunities for the channel with the growth of AI?

      Encryption, privacy, & data protection: a balancing act

      This white paper examines the risk posed by encrypted threats; considers the business, privacy, and security implications of managing that risk; and presents constructive measures for balancing security needs with employee privacy rights. In the end, the best way for IT leadership to ensure the rights of the individual employee is to protect the organization from threats and attacks.

      Download
      How do MSPs really feel the channel will shape up by 2020?

      On borrowed time?

      Cybercrime has become a huge part of our economy and it is a topic that is getting more and more attention in the news media. The cybercriminal stories making headlines involve big companies such as British Airways and Marriott etc. However, smaller companies are just as susceptible to cyber- attacks. Often these attacks are much more damaging to smaller businesses, sometimes forcing them to shut down completely. One report from Verizon claims that 43% of email attacks target SMBs.

      Download
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Sales and Marketing Awards

The 2021 Sales and Marketing Awards have launched TODAY!
  • Enterprise
The 2021 Sales and Marketing Awards have launched TODAY!

It is with great pleasure that we can announce that the CRN 2021 Sales and Marketing Awards are now open for entry

  • 14 January 2021
SMA 2021 - Full list of categories
  • Enterprise
SMA 2021 - Full list of categories

Have a look at all the categories available to enter in this year's Sales and Marketing Awards

  • 14 January 2021
SMA 2021 - Top Tips for entering
  • Enterprise
SMA 2021 - Top Tips for entering

Please do have a read of these tips - they really are there to make the entry process a lot easier!

  • 14 January 2021
SMA 2021 - Reseller Criteria
  • Enterprise
SMA 2021 - Reseller Criteria

Everything a reseller needs to know about entering the 2021 Sales and Marketing Awards

  • 14 January 2021
SMA 2021 - Vendor Criteria
  • Enterprise
SMA 2021 - Vendor Criteria

All you need to know for entering the Vendor categories of the CRN 2021 Sales and Marketing Awards

  • 14 January 2021
SMA 2021 - Distributor Criteria
  • Enterprise
SMA 2021 - Distributor Criteria

Everything distributors need to know on crafting a winning entry for the 2021 Sales and Marketing Awards

  • 14 January 2021
SMA 2021 - General Criteria
  • Enterprise
SMA 2021 - General Criteria

All you need to know for entering the General categories in 2021

  • 14 January 2021
SMA 2021 - Entry terms and conditions
  • Enterprise
SMA 2021 - Entry terms and conditions

Explaining all the legal bits and pieces

  • 14 January 2021
Sales and Marketing Awards 2020 - Winners!
  • Enterprise
Sales and Marketing Awards 2020 - Winners!

Below is a list of all our winners and Judges' Commended winners that we have announced over the last three days.

  • 16 July 2020
Exclusive Networks: Our teams achieved fantastic results despite lockdown
  • Distributor
Exclusive Networks: Our teams achieved fantastic results despite lockdown

As part of a sponsored video series leading to the CRN Sales and Marketing Awards, Exclusive Networks' UK&I marketing director Rachel Jay and UK sales director Adam Williamson share their experiences, tips for success, and explain how their teams have...

  • 15 July 2020
CRN SMAs 2020 - Killer Questions
  • Sponsored
CRN SMAs 2020 - Killer Questions

In this bumper SMA video article with the event's sponsors, we ask a selection of our judges, finalists and sponsors to answer four key questions, sharing their experiences of lockdown and how they and their companies have evolved, coped with the many...

  • 10 July 2020
NetApp EMEA chief: "Our partners are facing unprecedented challenges"
  • Sponsored
NetApp EMEA chief: "Our partners are facing unprecedented challenges"

In this sponsored Q&A, part of the run up to the CRN Sales and Marketing Awards; NetApp's vice president, EMEA Partner Organisation Kristian Kerr (pictured), shares his thoughts on how the channel has coped during the global pandemic and how the vendor...

  • 09 July 2020
"Our communication tripled as a result of Covid": Exertis boss
  • Distributor
"Our communication tripled as a result of Covid": Exertis boss

In this latest sponsored video, part of the countdown to the Sales and Marketing Awards, we speak to Exertis UK&I's managing director Paul Bryan, about lockdown, team work, and the vital role of the channel during the crisis. Plus much more.

  • 09 July 2020
Purechannels CEO: The worst thing you can do is go off the radar and stop connecting with your customers
  • Enterprise
Purechannels CEO: The worst thing you can do is go off the radar and stop connecting with your customers

In this sponsored Q&A with Glenn Robertson, CEO of Purechannels, we talk about the importance of communication, how the channel has excelled during lockdown, and how sales and marketing roles might look on the other side

  • 08 July 2020
Exertis UK&I boss: Listening to customers is the key to staying relevant
  • Distributor
Exertis UK&I boss: Listening to customers is the key to staying relevant

In this sponsored Q&A linked to the 2020 Sales and Marketing Awards (SMAs), Exertis' UK and Ireland managing director Paul Bryan (pictured) talks about his pride in his team, why entering awards matters, and how he thinks the channel will evolve as we...

  • 07 July 2020
The virtual SMAs are one week away!
  • Enterprise
The virtual SMAs are one week away!

We explain how it will all work this year as we continue to celebrate channel sales and marketing success

  • 07 July 2020
Sales & Marketing Awards go virtual: View the shortlist here and see how it works
  • Enterprise
Sales & Marketing Awards go virtual: View the shortlist here and see how it works

For this year ONLY, the SMAs will be celebrated in living rooms and offices around the country rather than as a face-to-face event. We explain how it will work below

  • 07 May 2020
Sales and Marketing Awards 2020 deadline is TODAY
  • Enterprise
Sales and Marketing Awards 2020 deadline is TODAY

Please submit your entries for the SMAs by 5pm on Friday 17 April

  • 16 April 2020
SMA deadline extended until 17 April
  • Enterprise
SMA deadline extended until 17 April

In these unprecedented times, we feel the decision is right to give people a few more days to get their entries submitted

  • 08 April 2020
Building the best SMA entry - how to score points with the judges
  • Enterprise
Building the best SMA entry - how to score points with the judges

Because we are asked the same questions each year, we thought it would be good to hear from the judges on what they are looking for in an entry and what will score extra points. They also share what makes them turn off and mark down as well

  • 06 March 2020
SPONSORED: Q&A with HP's Neil Sawyer
  • Vendor
SPONSORED: Q&A with HP's Neil Sawyer

The vendor's commercial channel director UK and Ireland explains what making the shortlist means to HP, and how important it is to recognise the hard work done by sales and marketing teams throughout the year

  • 17 June 2019
CRN Sales and Marketing Awards shortlist revealed
  • Enterprise
CRN Sales and Marketing Awards shortlist revealed

Congratulations to all the firms that have made the cut this year

  • 12 April 2019
SMA entry deadline is TODAY!
  • Enterprise
SMA entry deadline is TODAY!

Just a few hours left to get your entry in and be in with a chance of lifting an award

  • 29 March 2019
Which beast of the IT channel sales jungle are you? Take our test to find out
  • Reseller
Which beast of the IT channel sales jungle are you? Take our test to find out

Answer these six questions to determine whether you are a snake, lion, monkey or elephant when it comes to your sales and marketing philosophy

  • 14 March 2019
123

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