Criteria for general categories

clock • 4 min read

The criteria for the general category and also a brand new editor's choice category

Below is a look at the criteria for the general category for Channel Service Provider and also the two Editor's choice awards.  Please note the Channel Achievement Award is not entered for, but the Channel Chief one needs nominations! 


General categories:


Award Name  Channel Service Provider of the Year


Eligibility        Is this the Award for you?


This award is aimed at independent firms (NOT IT VENDORS) that provide a service TO the UK channel. IT vendors entering this category will be moved by the judges to a more appropriate category if possible. This can be in the form of support (both technical and general), marketing, training, recruitment, product/price sourcing and finance.


Channel Service Provider of the Year 


This award is ONLY open to organisations that can call themselves a channel service provider. Their business has to consist primarily of services TO CHANNEL CUSTOMERS, whether this is tech support, marketing, price sourcing and finance for example. Entries can cover services to enterprise, mid-market or SMB markets.


Entry Criteria: Your entry should be based around the following criteria, which is what the judges will be using as a basis to score each entry. Please do not address each point separately and just base the entry on these points alone -try to add some colour/personality and just incorporate them into your entry as you see fit. Also bear in mind that the judges are accepting PDF or multi-media entries, but at the very least please make sure your entries that are easy to read and digest if in plain text format. 


  • Outline why you are entering this category, tell us briefly about your company, your business model and what makes you qualify to be described as a true channel services provider to the UK channel - use numbers and stats to show growth and the actual percentage of your business that goes through the channel. Also ensure the entry is relevant to the UK market
  • What new products, services and support have you supplied to the channel in the last 12 months, with evidence of the impact those changes have had on your partners (stats, figures) and describe why your company stands out from the competition.
  • Describe how you have assisted your channel partners to actively increase their business over the past year - this can be through additional investment, headcount and training  - please use facts and figures relevant to the UK market.  
  • Pick a particularly successful partner (reseller/VAR/MSP/Integrator) case study from the past year (ie a partner that has seen their business grow as a result of your partnership) and explain to the judges why it was such a success, how you helped that partner succeed and ensure partner testimonials back up the case study.
  • Company ethos - how important is the channel throughout your company, how do you encourage staff to ‘think channel' get the best out of your partnerships?


Entries are actively encouraged to include hard facts and figures - all of which will be kept strictly confidential and used for judging purposes only. All programmes and initiatives must have been new or further developed in 2018 to qualify. Vendors are actively encouraged to enter for more than one award if they so wish, and if the category is relevant to their business.

Maximum word count: 1,000.
Please read the criteria before submitting your entry. Relevant partner testimonials and supporting materials are welcome but must not exceed the 1,000 maximum word count.


 Editor's Choice Awards


Channel Achievement Award


This award is decided solely by the Editor of CRN and does not involve the judging panel. But any suggestions on someone who has made a significant contribution to the industry over the past 25 years would be welcomed!



Channel Chief of the Year - NEW!


We are asking resellers to submit the name of a vendor channel chief that they feel has done a particularly outstanding job over the past year (between July 2017 and July 2018) and deserve recognition. Entries need to be a paragraph of between 200 and 300 words, outlining who the person is, which vendor they work for, and what they have done for their channel partners to deserve this award. The most deserving and most nominated candidate will be selected by the CRN editorial team and will not involve the judging panel. Please send entries to Doug.Woodburn@incisivemedia and [email protected].


You may also like
The Channel Awards 2024 - What's New?


So many categories have been tweaked this year and some new ones thrown in, writes Sara Yirrell. There really is something for everyone - but the work is never done.

clock 14 May 2024 • 4 min read
Channel Awards 2024 - Frequently Asked Questions


In this 'slightly' tongue-in-cheek Q&A, we answer all the questions asked most years about entering the Channel Awards. Well to be fair, some are asked as questions and some are just made as comments - but all deserve an answer!

clock 30 April 2024 • 10 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Enterprise

Channel Awards 2024 - Categories

Channel Awards 2024 - Categories

Have a quick look at the categories for the 2024 Channel Awards - there are many new and renamed ones.

CRN Staff
clock 10 April 2024 • 1 min read
Building a better future for the channel: Tech Channel Ambassadors officially goes live to tackle growing skills gap

Building a better future for the channel: Tech Channel Ambassadors officially goes live to tackle growing skills gap

The new not-for-profit company aims to fill 100,000 IT jobs

clock 08 April 2024 • 3 min read
What makes a 'winning' SMA entry?

What makes a 'winning' SMA entry?

With less than three weeks to go until the SMA entry deadline, how can you ensure your entry will make the shortlist and go on to be a potential winner?

Sara Yirrell
clock 11 March 2024 • 3 min read


Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read