Fears of a cybersecurity attack or security breach are universal among customers, whether they are an SMB or a multi-national corporation.
But trying to get a foot in the door when it comes to selling security solutions is often a challenge for even the most experienced channel player.
So what is the best approach to customers when it comes to allaying their fears about the threats their businesses are facing on a daily basis?
How many of them are actually aware that the threat often lies from within their own organisation, as unwitting employees click on phishing links and let ransomware get a grip, or give away sensitive company data?
At this CRN On event in association with Datto, you will get access to exclusive end user research on their security spending habits, and what they are doing (or perhaps failing to do) to ensure their own employees are not their biggest risk, and hear how the channel should be approaching security selling to their customers.
At the event, due to take place at Prince Philip House on Tuesday 11 September, delegates will also hear how they can help their customers plan for disaster and make sure they feel safe, both externally and internally, plus should a breach from within take place, how the channel can actually play a part in supporting those customers.
Registration for this event is totally free for MSPs. To find out more and register, visit the dedicated site here.
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