I was discouraged to learn this week that UK OAPs have a much less open-minded attitude to new technology than their counterparts in Sweden, Germany and the US.
Figures from research house Synovate, (nice name, fellas), and telecoms firm Doro find almost two-thirds of US seniors claim to have a positive attitude to newfangled gadgetry.
In Sweden and Germany, the figure is 62 per cent, but just 44 per cent of British pensioners share such a tech-friendly outlook. Almost half claim to be "intimidated and hesitant" when it comes to tech gubbins.
As an industry, I feel it is incumbent on us to help remedy this situation. So I implore you to follow my lead in helping old folks get involved with technology. Until the end of the month, I'm offering a five per cent discount to all over-95 year-olds purchasing two or more wireless routers. I'm just one man, but I'm trying to make a difference.
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