AMD has unveiled a channel initiative for systems builders and component partners that it has claimed will strengthen its commercial systems offerings.
AMD Validated Solutions (AVS) is designed to provide systems builders with rigorously tested system components, making it easier to choose and build desktop systems around AMD 64 processors for the business sector.
Four AVS-certified motherboards have been launched to coincide with the announcement.
The motherboards will use the company’s Commercial Stable Image Platform chipsets. System builders will be able to use the boards alongside a wide selection of socket AM2-based processors, chipsets and stable drivers from various platform providers. The first raft of new AVS-certified systems are due in the coming month from PC builders.
Marty Seyer, senior vice-president of the commercial segment at AMD, said: “AMD is dedicated to the success of our channel partners, who are a critical means to reach commercial end-users, and the Validated Solutions programme is a vital commitment to their needs. We are continuing to foster best-of-breed client and server solutions for the channel as our commercial footprint expands with large, medium-sized and small businesses.”
Janet Waxman, vice-president of hardware channels research at IDC, said: “Solution providers must be able to offer world-class service, support and products to their customers to maintain a competitive edge in the market. AMD Validated Solutions enables them to compete more effectively by alleviating some of the speculation and testing of the system building process. This allows these partners to focus more of their time on selling and supporting their customer’s requirements.”
Additional web and telephone-based services and support have been set up for the AVS desktop platforms. This will cover board-level returned merchandise authorisation and cross-ship services.
Phil Eisler, senior vice-president and general manager of the integrated and mobile business unit at ATI Technologies, said: “Organisations today want the peace of mind of knowing that the technology they’re using consists of the most dependable and functional products available. The AVS programme ensures that socket AM2 motherboards using ATI Radeon Xpress chipsets receive that stamp of approval.”
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