Dell comes out to channel

clock • 1 min read

After months of speculation, vendor launches its first ever official partner strategy

Dell has tonight unveiled its first official channel strategy and is openly looking to embrace partners with open arms. The global channel programme will be known as PartnerDirect, and is rolli...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like

Vendor

Chris Walsh, managing director of channel lifecycle services firm ABCD Services, warns of the dangers of startup vendors with unrealistic expectations of revenue and lacklustre channel strategies

clock 21 September 2020 • 6 min read

Sponsored

At a recent roundtable 'Channel Voices' event at the Gherkin sponsored by IT infrastructure vendor Vertiv, a group of invited partners stressed the need for transparency and honesty between vendors and their channel to avoid relationships breaking down....

clock 07 January 2020 • 12 min read

Distributor

With just a day to go until the 25th annual Channel Awards, we catch up with the SMB Reseller of the Year category sponsor Exertis, to find out why the sector is such a vital part of its business strategy

clock 14 November 2018 • 3 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Vendor

Channel Digest: Pay no attention to the AI behind the curtain

Channel Digest: Pay no attention to the AI behind the curtain

This week's edition of CRN's weekly Channel Digest newsletter covers the recent surge in vendor and partner M&A and AI a key driver

clock 26 April 2024 • 2 min read
Microsoft earnings preview: 5 things to know

Microsoft earnings preview: 5 things to know

AI, Azure and security are just some of the biggest topics expected to come up Thursday on the company’s third fiscal quarter earnings call

Wade Tyler Millward
clock 26 April 2024 • 12 min read
Cloud sustainability: Greater transparency needed as the channel makes progress on Scope 3

Cloud sustainability: Greater transparency needed as the channel makes progress on Scope 3

From a partner perspective, the more data we have to share, the more we'll use it creatively," says Chris Bunch, CEO of cloud consultancy D55

clock 25 April 2024 • 3 min read