Ingram Micro EMEA has given struggling SME resellers a much-needed cash injection by opening up more credit lines.
The distribution giant has unveiled plans to beat the economic downturn and switch a large number of its SME VARs from a pre-payment arrangement to a credit line system, enabling cash to flow to the areas it is most needed.
Johannes Kamleitner, European manager for SMB channel marketing, said: "SMB resellers have tremendous strategic value to us, and in Europe they represent a third of the total IT distribution market. They are the lifeblood of the channel and as the market leader we have a responsibility to this segment and to the industry as a whole to work through these challenging times together.
“Country by country we are now screening our pre-payment customers who are in scope for additional credit. If our analysis confirms they meet our criteria, then we move them away from pre-payment and make credit lines available to them,” added Kamleitner. “It is a straightforward, yet cautious measure that gives us competitive advantage while securing long term relationships with our SMB reseller partners.”
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