Avaya has made its largest play yet in the video arena with the launch of the Flare Experience range of hardware, software and services.
Tools will initially be delivered on the Avaya Desktop Video Device, a tablet-style endpoint that incorporates touch-screen technology, but will be available on PCs and smartphones in due course.
Partners can build tailored applications into the technology, which runs the Google Android operating system.
Nigel Moulton, EMEA director of product and solutions marketing at Avaya, said: “The beauty of Android is it is open and well understood by developers. For business partners selling into legal, healthcare or finance, here is an opportunity to develop bespoke applications.”
VARs will also benefit from the Avaya Collaboration Server, according to Moulton.
“It gives partners the opportunity to acquire all the technology needed to take this into a customer’s environment and demonstrate the Flare Experience in a single box,” he said.
Avaya web.alive is a piece of Nortel audio and visual communications software that has been transformed into a software-as-a-service offering. A range of professional and managed video services have also been unveiled.
“In the unified communications space we compete with Cisco and Microsoft, but I have not seen anything as immersive or as intuitive as what we have released,” said Moulton.
Paul Brewer, technology solutions director at Datapoint, claimed Avaya’s Flare launch was in step with his firm’s ambition.
“We recently brought significant video capability into our portfolio and it will really enhance this,” he said. “The real growth areas in video are not necessarily the big business-grade units, it is the end-to-end technology for consumers as well as business users.”
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