Orange has insisted its move to launch a new business advisory service in some of its own outlets will not tread on its indirect partners’ toes.
Martin Lyne, newly appointed director of small business for Orange Business Services, said: “We’re building a direct channel arm, but it will be complementary to our channels.
“We need to ensure we won’t be setting up retail stores to compete with partners, which will come down to demographic planning.”
Lyne said he can envisage Orange moving closer to Vodafone’s model, which has 27 per cent of its retail space focused on business customer needs.
Karl Groves, managing director at Blackberry and Orange reseller Berkley IT, said: “This won’t take a huge amount of business from us as it’s aimed at one to five users.”
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