Casio Electronics has launched its new partner programme for 2012, targeting new and existing VAR and software integrator partners.
According to a statement from Casio, partners will be recognised at silver, gold or platinum levels, receiving different benefits according to level.
"Each level provides a comprehensive range of tools, technical and commercial support, and performance-based incentives to help strengthen and grow important relationships to take the business to the next level," stated Casio. "Co-marketing opportunities are available, together with comprehensive training, seeding units and the provision of sales leads."
Prospective partners may contact distributor Varlink, which signed with Casio last month, for details.
Sabine Kelly, marketing manager at Varlink, said effective channel programmes are more important than ever in a highly competitive business environment.
"This offers Casio resellers access to a wide range of focused services. It allows them to save time in accessing the marketing and technical information they need to fulfil their customers' needs and develop their technical skills," she said. "We have already received numerous enquiries from reseller partners."
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