Hypertec has promised better support for its resellers on a pan-European basis after the distributor was acquired by Exertis.
The firm employs over 50 staff at its facility in Hungerford, Berkshire and generated sales of over £20m in FY17 from 400 active customer accounts.
Hypertec distributes third party and own brand products, with a strong focus in memory and storage, alongside offerings in accessories, assistive technology and security.
Lianne Denness, managing director, Hypertec, said, "With Exertis' resources and appetite for growth across a variety of technologies and geographies, this presents a great opportunity to increase our business with existing and new customers, and to build relationships with new vendor partners.
"It also provides the chance to support Hypertec's existing reseller partners on a more pan-European basis with a one-stop solution."
Paul Bryan, Exertis UK managing director said: "Hypertec has an excellent track record in the industry and has built strong relationships with its customer base and vendor partners by delivering excellent product supply, service and support."
Bryan said Hypertec's own brand product and technology portfolio are in increasing demand as users look to extend the life or improve the performance of computing devices, while resellers attach accessories to add margin to their sales.
"We look forward to welcoming the Hypertec team to the Exertis family and continuing their impressive growth," he added.
Managed services project involving Dounreay nuclear site thought to be worth as much as £15m over five years
In a boon for the channel, shares in UK publicly listed resellers and MSPs are on the rise. Here we count down the five stocks that have performed the best so far this year
Amazon Web Services holds pole position in all territories, Synergy Research Group claims
Comms giant picks up Portsmouth-based Cisco and Apple partner