With anti-virus technology looking more fallible than ever, VARs are on the hunt for a disruptive alternative to fill the void.
One start-up looking to cause pain to the old guard is SentinelOne, a new market entrant which holds the unique distinction of straddling Gartner's Magic Quadrants for both endpoint protection and detection and response.
In this CRN Emerging Technologies video, Exclusive Networks Group CTO Tony Rowan explains how traditional anti-virus technology is only dealing with perhaps 25 per cent, or at best 50 per cent, of the current threat.
"Resellers realise they need something new; the problem is making the choice of which of the new vendors to go with," he said.
"SentinelOne one gives them a single tool that allows them to disrupt and displace existing AV technologies."
A recent survey found endpoint to be the primary area of concern for CIOs and CISOs this year, with 86 planning to augment or replace their current solution, Rowan adds in the video.
"The opportunity is now," he said.