34. Simms International
Revenues: £29.7m (-13%)
Staff: 30
Specialism: Memory
Key vendors: Kingston, Micron, Intel, ATP, and Innodisk
HQ: Lenham, Kent
Counting Kingston among its vendor allies, Simms International logged a 13 per cent revenue dip in calendar 2021 amid an "unpredictable" trading backdrop that fuelled a drop in consumer and workplace spending.
The memory specialist said it was "extremely proud" of its performance during the year, with CEO Andrew Henderson telling CRN that it hopes to match its 2021 revenue tally in 2022 (see below).
Q&A with Simms International CEO Andrew Henderson
What's been your biggest business highlight of 2022 so far?
The agility and resilience shown by my colleagues
The market trend we all need to be thinking about is sterling versus US$
Do you expect to grow in 2022?
We are hoping to achieve our 2021 revenue so no or little growth
What's the one market trend everyone else is missing?
The market trend we all need to be thinking about is sterling versus US$
Have you made any significant vendor signings in the last 12 months?
No significant new vendors in past 12 months but are in discussions currently with two potential partners
2022 will have been a successful year for your company if… if we have navigated the way through the many global challenges such war in Ukraine, inflation, and cost of living
How is the chip shortage impacting you, and when will it end?
I think the chip shortages or supply chain challenges will continue into 2023 but this will depend on demand.
What, if any, role does distribution have to play when it comes to sustainability?
I think distribution has a vital part to play in sustainability.
What's been your biggest business mistake?
Completing this and other similar Q&As!!
Which £30m-revenue distributor counts LEGO Education among its recent vendor signings? See next page for more...
