A plea for plain English

clock •

The ability to use plain language in the IT industry is becoming more important than ever, according to Chris Reynolds, partner manager at Pulsant

As a relative newcomer to the IT industry (I moved to IT in 2008) the one thing that struck me was the constant use of jargon. From technical terms to the marketing hype surrounding technologies, t...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like

Vendor

Why you should be concerned when a vendor says it'll do £1m sales in its first year

Chris Walsh, managing director of channel lifecycle services firm ABCD Services, warns of the dangers of startup vendors with unrealistic expectations of revenue and lacklustre channel strategies

clock 21 September 2020 • 6 min read

Sponsored

SPONSORED: Channel Voices

At a recent roundtable 'Channel Voices' event at the Gherkin sponsored by IT infrastructure vendor Vertiv, a group of invited partners stressed the need for transparency and honesty between vendors and their channel to avoid relationships breaking down....

clock 07 January 2020 • 12 min read

Distributor

SPONSORED: Exertis: SMB is at the heart of what we do

With just a day to go until the 25th annual Channel Awards, we catch up with the SMB Reseller of the Year category sponsor Exertis, to find out why the sector is such a vital part of its business strategy

clock 14 November 2018 • 3 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

Get the newsletter

More on Reseller

Softcat named Best UK Workplace for Women as channel firms make DEI gains
Reseller

Softcat named Best UK Workplace for Women as channel firms make DEI gains

This year's list includes an impressive number of channel firms, with Cisco, TD SYNNEX, Version 1 and Insight also making the cut

Victoria Pavlova
clock 24 July 2024 • 2 min read
Navigating Net Zero - Episode 3 - The GHG Protocol and what it means for the channel and its customers
Reseller

Navigating Net Zero - Episode 3 - The GHG Protocol and what it means for the channel and its customers

Join us for Episode 3 in this series in partnership with Arete Zero Carbon where the Green House Gas Protocol comes under the spotlight

Sara Yirrell
Sara Yirrell
clock 22 July 2024 • 1 min read
DimensionData vet Goom steps into Trustmarque CRO role
Reseller

DimensionData vet Goom steps into Trustmarque CRO role

"Calvin was a stand-out candidate during the recruitment process, with a combination of deep sector knowledge and extensive experience in driving sales transformation," said CEO Simon Williams

Victoria Pavlova
clock 22 July 2024 • 2 min read