Nick Culley

Career so far: I've spent 19 years at Midwich - I was part of the original MBO team in 2001. I've been managing director since 2004.

If you could be anyone else for a week, who would you be and what would you do? Prime minister - I'd have a go at tackling public sector bureaucracy and waste.

What would you have as your last meal? I'd have a home-cooked roast dinner.

What is the best corporate jolly you have ever been on/taken partners on? The Sydney Olympics closing ceremony.

Do you see the cloud as a threat or an opportunity? Probably an opportunity.

What do you see as the channel's biggest challenge in 2011? Being bold enough to invest in the long-term future. There are some really interesting opportunities for growth outside the core IT and AV product technologies.

What is the best part of your day? When I'm at home with my wife and children.