A miner infraction
Tube strikes, volcanic ash clouds, inclement weather, the World Cup, the Budget. All of these events and more have prompted opportunistic channel players to tell the world how their product can prevent travel misery, bandwidth outage, penalty shootout heartbreak, acts of God and swingeing public spending cuts.
But, I thought, even the utterly unabashed carpetbaggers of the channel wouldn't be so brazen as to piggyback on the rescue of the Chilean miners. But apparently the upsurge in online activity as people tried to watch events live highlighted the intense precariousness of all business networks everywhere, ever.
This is according to a certain bandwagon-jumping ISP, whose name shall be changed to spare their blushes. So let's call them Devil Broadband. No, wait, let's go for D-Mun. Actually, Deem'un is better. Or D*E*M*O*N.
Anyway, whoever it is, I suggest that hawking your wares on the back of 33 men being trapped in life-threatening and mentally torturous conditions for 69 days is bad form - even for this industry.
That said, I've just taken stock of five gross of Tajikistani MP3 players with the most incredible battery life. D'you reckon if I sent a case over to Santiago I could get a celebrity endorsement?