Samsung has teamed up with distie Tech Data as it looks to make a splash in the business space with its new Galaxy Tab 4 tablet.
Rights to distribute the new device, which has a 10in screen and runs on Android, have been officially handed to Tech Data as of today as the pair aims to lure resellers to flog the device.
At the start of last month, Samsung – which is the world's largest tech company, thanks largely to a strong consumer presence – kicked off its campaign to speak up more in the commercial space.
Tech Data is planning a series of B2B marketing and lead-generation activities around Samsung's Galaxy tablet as the duo aim to make "maximum impact" in the channel. As part of the push, Tech Data's partners will receive banners and sponsored product searches on the distie's websites as well as social media promotion.
The distributor hopes to find new resellers, particularly in the SMB space, to drive up sales of both Samsung's tablet and smartphone range.
Adam Gay, head of development for tablet and consumer electronics at Tech Data, said the tablet was ideal for business.
"Tech Data will be working to give the Galaxy Tab 4 maximum impact and support Samsung's aspirations to make it one of the best-selling business mobile devices of its class on the market," he said.
"This is a really exciting addition to the hugely successful Tab range and one that really underlines the strong appeal that Samsung has in the commercial market. The high-quality design and rich feature set, together with the rock-solid KNOX security, make it ideal for business use."
Today saw 14 of the UK IT channel's biggest hitters come together to determine the winners of CRN's WiC awards. But what does being a WiC judge actually involve? Doug Woodburn reports
'Smaller firms may struggle to keep up with Microsoft's innovation with Dynamics' says CEO Stuart Fenton after acquiring assets from Profile Enterprise Solutions
Pete Peterson admits the firm hasn't always been the 'easiest company to do business with'
New chief exec Aaron Painter says 'longer-term strategy' could see firm tackle the Asian market