Global business partners VP Europe, IBM
What was the worst job you have ever had?
I had a summer job at Courtaulds loading asbestos into acid to make viscose. Mole check!
Which actor would you pick to play you in a movie of your life?
Stan Laurel. He was a proud Lancastrian and able to make fun of himself.
What do you do as your party trick?
I am currently reviewing options as I can no longer walk on my hands or down a yard of ale in one.
What is your favourite chocolate bar?
Caramac - a rare treat.
What has been the highlight of your career to date?
I'm still waiting, but having fun on the way for 36 years.
Has 2014 been a good, bad or ugly year?
Good, bad, ugly is a typical day, but good generally; stepping up to channel transformation.
How would you explain the IT channel to a stranger without boring them to death?
We try to tell a bunch of entrepreneurs what to do with vendor products - and fail miserably.
Aside from the channel, my dream career would be... a billionaire.
What major issues will the channel face in 2015?
Ongoing transition from selling product to selling as a service. This is an issue but a big opportunity; and the ongoing struggle for relevance versus direct sales, but the channel is destined to win out eventually.
European VAR powerhouse posts a 15 per cent hike in revenues, with the UK growing by 30 per cent
Lloyd's Register swallows £10m Leamington Spa-based cybersecurity consultancy
Consumer group Which? claims practice has been happening since 2015
Jump of nearly 20 per cent for worldwide integrated systems revenue this year, research house claims