You can't beat the shadow channel, so join it, says futurist

Doug Woodburn
clock • 4 min read

Traditional resellers urged to buy or partner with Salesforce, Workday, Marketo or Netsuite partners who make their living selling to Lines of Business (LoB) executives

Resellers and MSPs should consider buying or partnering with firms in the emerging ‘shadow channel' to ensure they remain relevant. That is according to futurist and blogger Jay McBain, whose la...

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