The UK's top 40 IT distributors generated nearly £13bn revenues in their latest years, CRN research has found. Here we count down those ranked 40th to 26th...
"Supply challenges could last until 2022"
27. Simms International plc
Revenues: £34.3m (+12%)
Headcount: 30
Specialism: Memory
Key vendors: Kingston, Micron, Intel, ATP, and Innodisk
HQ: Lenham, Kent
Strong lockdown demand across key segments of Simms International's portfolio helped the memory distributor record a 12 per cent revenue hike for its year to 31 December 2020.
Founded in 1990, the Kent-based outfit's website carries testimonials from the likes of Insight, Overclockers, CCS Media, Computacenter and eBuyer.
Quickfire Q&A with Simms International CEO Andrew Henderson
What specialism is your firm known for, and what sets you apart from your peers?
Our focus is memory and storage
Have you made any significant vendor signings in the last 12 months?
We started partnering with Micron in 2020
Do you expect to grow in 2021?
Yes
What advice would you have for resellers and end users concerned about the current component shortage?
The current market conditions mean we are in a "perfect storm" of increased demand coupled with unprecedented supply challenges. Therefore communication is key about the market. Discuss projects which require memory storage at the outset and factor in longer lead times.
We believe the current market conditions will remain for Q2 and Q3 2021 at the very least, with some reports suggesting this will last until mid 2022.
Tell us one thing most people won't know about Simms?
Simms started trading as Mr Simms in 1990. 31 years ago!!
Which memory distributor claims 'distribution is ready for growth' in 2021? Find out on next page...
