Sukh Rayat

Senior vice president sales, Avnet Technology Solutions, EMEA

Career to far I am responsible for the sales performance of Avnet Technology Solutions in EMEA. Before assuming this role in July 2007, I was responsible for the financial performance of Avnet Computing Components and Avnet Applied Computing Solutions in EMEA. From January 2001 to August 2005 I was serving Avnet as the vice president of Avnet Computing Components, Europe.

Do you care about green IT? I care about IT regardless of colour.

What is the best corporate jolly you have ever been on/taken partners on? I can't remember which means it must have been good.

Has 2009 been as bad as everyone said it would be? If your name's Lewis Hamilton then it's probably been a lot worse.

Have any of your predictions come true this year? Yes, I didn't win the Lottery.
What do you see at the channel's biggest challenge in 2010? Staying sober at next year's Channel Awards.

What is the best part of your day? The part when I'm awake.