Technology spending in every vertical is set to increase this year, fuelling four per cent growth in the global enterprise IT market, according to new research.
Market watcher Gartner projects 2010 worldwide enterprise IT spend will grow 4.1 per cent annually to $2.4tn (£1.7tn). Last year's figure of $2.3tn represented a 5.6 per cent year-on-year drop. Every single vertical market is predicted to up its IT outlay this year.
The national and international government space will lead the way, increasing its tech spend by 6.2 per cent to $248.7bn. Spending in the healthcare and transportation markets will post the most leisurely growth, rising just less than three per cent each to $88.6bn and $106.4bn respectively.
Other markets tracked include banking and securities, communications media and services, education, insurance, local and regional government, manufacturing and natural resources, retail, utilities and wholesale trade. Each of these is predicted to increase IT spending by between three and five per cent this year.
Gartner has urged vendors, VARs and services firms to start planning for growth this year. But the research house advised caution, lest the still-uncertain economy slides into the dreaded 'double-dip' recession.
Kenneth Brant, research director at Gartner, said: "Vendors should convert to a growth market strategy and allocate business development resources to maximise long-term industry growth opportunities.
"However, we recommend that they continue to promote the value of solutions that deliver cost optimisation in 2010 and 2011, which we believe will be a persistent value for IT buyers even as markets return to growth."
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