Having dominated the server virtualisation market for over a decade, VMware has not rested on its laurels, leaping into the networking space in 2013 with NSX before making its debut in the cybersecurity market last summer with the launch of AppDefense.
The Dell-owned vendor's metamorphosis has not escaped the attention of Sam Routledge, CTO of Softcat, which first forged a partnership with VMware 12 years ago.
"I'm mega impressed with the way they've evolved," Routledge (pictured) said.
"Their positioning as a security platform company is interesting and with the bluster around security that's a really good thing. They've got NSX as a network layer that will help with security at a much more granular level. That's something we advocate: moving away from simply a perimeter-based security model to embedding security within your network.
"The other thing is AppDefense, which whitelists services running in virtual machines and will then take actions defined by you if it spots anything running that shouldn't be. I think that positioning in the current market is spot on."
VMware's détente with AWS (in 2013 former president Carl Eschenbach urged its partners to help it see off the public cloud threat posed by "someone who sells books") is another plus point, Routledge said.
"Fast-forward five years and they are in partnership. From a customer and hybrid cloud reality standpoint, that's really interesting," he said. "The [VMware-AWS] partnership won't hit the UK until later this year, but it's made them really relevant."
As part of our DeskFlix Remote Working summit, we asked top industry bosses - including Softcat's Graeme Watt - about how they are recreating their company culture from a WFH environment..
Although respondents less worried than they were…
'We're wishing our fellow IT businesses the best': CRN Rising Stars on surviving the COVID-19 crisis
How do the UK channel's most disruptive and fastest-growing firms see the next few months playing out for themselves and their competitors?
Healthcare workers are a prime target for hackers, according to David Critchley
Demand for products to enable remote working and learning will see a strong Q2, according to IDC
Distributor still awaiting decision from Australian regulatory body for $5.4bn Apollo takeover