Channel firm combats 'opaque' marketing with customer satisfaction data

Hannah Breeze
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Channel firm combats 'opaque' marketing with customer satisfaction data

Consultancy DeNove aims to bring a TripAdvisor-style approach to the channel

Channel consultancy DeNove will publicly publish its client satisfaction data online in a bid to combat the "opaque" industry practice of only publishing pre-approved testimonials and canned quotes...

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