Which established manufacturers will kick on this year? We asked executives from VARs and MSPs including Softcat, OCSL and ANS for their tips
Helen Hall
Executive chairman, AVR International & Custodian 360
Tip: SentinelOne
SentinelOne launched UK and European operations back in 2016, but 2018 will be the year the next-generation end-point security vendor kicks on, according to Helen Hall, executive chairman of security reseller AVR.
AVR launched a new division last January that offers SentinelOne as a managed service, under the Custodian 360 banner.
But Hall (pictured) said the vendor had until recently struggled to build the right team to match the hype around its technology.
"Gareth Green came on board [as EMEA and Asia-Pac VP of sales] last year and has handpicked the best of the best in the industry. The team they had before wasn't doing the right job, which is why I think 2018 will be their year," she said. "We've also been in close conversation with managed service providers in the US that focus purely on SentinelOne, and they've told us they had a tremendous 2017. And we all know that what hits the States one year comes to the UK the next."
The rise of next-generation end-point solutions has been tough politically for AVR, which has traditionally been a top-tier partner of the likes of McAfee, Symantec and Trend Micro.
"Every client is considering why their anti-virus isn't fit for the common everyday threat," she said.
"When we analysed the next generation of AV solutions, we looked at Crowdstrike, Cylance and SentinelOne, as it's not our method to sell or promote just one vendor in a space. But technically SentinelOne could do things that none of the others could do, and for the first time we decided to go with just one vendor."